Executive Summary

Little Flower® is a multimedia art inspired edutainment storytelling brand, with an anti-bullying storyline, that shares universal themes of literacy and goodwill with youth audiences around the globe. The brand is comprised of a diverse product line emphasizing many attributes including literacy, historical awareness, character development, and personal identity. The product series provides a myriad of benefits and its content is applicable in multiple areas, thus offering the flexibility for use in any number of contexts including diversity and equity. These are prevalent themes in American educational institutions and other organizations that focus on youth development.

  • Do you want to teach your students/children/future leaders diversity and inclusion in an academic and socially engaging manner?
  • Do you want to stop bullying and start building young men and women?
  • Do you need assistance explaining current events in America in a child appropriate and inviting manner?

If you answered yes to either of the questions above, then Little Flower may be an awesome resource for you and/or your organization.  Little Flower combines, literacy, role-play scenarios, and fun, with historical and current events to teach children, youth and adults to embrace diversity in a values-neutral setting. Little Flower is able to relate to all age groups and help them bloom because all of us either have children, childhood memories or are currently experiencing childhood, which makes for a great storyline. Because of Little Flower’s versatility, she is able to customize objective based Diversity and Inclusion trainings to meet the needs of the individual or organization. Download the Little Flower® Educational Review below:

EDUCATIONAL REVIEW

The Little Flower Story

The story of Little Flower is told through three consecutive Little Flower Novelettes of the Children of The World Storybook and Educational Series. The novelettes detail the experiences of ten year-old Little Flower growing up in the segregated south amidst the turmoil of the Civil Rights Movement.  As Little Flower navigates the maze of life, she recognizes inequality and leads the fight for change while dealing with ordinary, and not so ordinary, struggles faced by pre-teens.

Who can use Little Flower products?

Little Flower® products are ideal for individuals, groups, organizations and professionals seeking to motivate, encourage and develop creativity in children, including:

  • Parents/Relatives/Caretakers
  • School Systems
  • Afterschool Programs
  • Homeschools
  • Charter Schools
  • Church (Vacation Bible School, Youth Ministry, Arts and Theatre Ministry)
  • Christian Schools
  • Community Organizations
  • Community Theatre
  • Library Systems
  • Philanthropists
  • Child Therapists

Target Audiences

Little Flower has primarily identified two target audiences, youth/early teen (Grades 3-7) and adult consumers with purchasing power, each with distinct characteristics.  Efforts have been tailored to address communication styles of each audience. Youth through early teens were identified as a target audience due to their ability to engage and relate with the primary product, series novelettes. The novelettes convey the story of a young girl who finds her identity amongst the historical challenges of the Civil Rights era in the United States south in addition to everyday coming of age issues faced by all youth such as school, friends, parental approval, and social acceptance. The text provides high interest engagement for young readers, particularly minority females, and ease of readability permits struggling readers to experience success. The primary product has developed into a line that incorporates technology, social media, audio-visual animation, and other tools that appeal to this age group and their comfort with technological tools. The second audience was identified as adults with purchasing power. These individuals have some vested interest in the intellectual, social, emotional, and physical wellbeing of youth and teens. As a result, they are looking to cultivate the total wellbeing of youth through educational materials. Members of this group are looking for overarching benefit of not only literacy, but character and socio-emotional development. This target area finds benefit in the high interest and engagement of products but also is most apt to conduct research for comparison value and return on investment.

Why is Little Flower® Important?

Any attempt to explain the relevance of Little Flower® must start with the purpose for which the brand was created. Unfortunately, despite a decade of targeted prevention programs, bullying, discrimination, and prejudice, remain a destructive epidemic in the lives of our children.

  • Nearly half of every school absence is due to fear of attack or intimidation.
  • 1 in 7 students in K-12 are either a bully or a victim of bullying.
  • 71% of students report incidents of bullying as a problem at their school.

Unchallenged, bullying becomes impossibly complex, with no rewind button, leaving permanent emotional scars and, too frequently, costing children their innocence or even their lives.

Future Plans for Little Flower®

Download the Little Flower® Brand Deck below to read about future plans for Little Flower®:

BRAND DECK